Why does superdry have japanese

The adverts were for video games, and aimed at teenagers who no doubt thought Japan and Japanese language and products had cachet.

I wondered then what other foreign language would be used by advertizers in Britain, or indeed elsewhere. Apparently the head of the company admitted on Japanese TV to using machine translation to generate the Japanese text on their products, comparing it to "the English seen on t-shirts in Japan":.

February 5, am. I always assumed it was from Japan, but I don't read or speak Japanese, so…yeah. I'm from the UK and often see people wearing Superdry clothing. Usually the logo is on a raincoat or windcheater so I've always assumed it referred to the rain-repellent properties of their coats. February 5, pm.

I always assumed it was from the Asahi beer, as it's one of the two Japanese beer brands you're likely to see Kirin Ichiban being the other in Britain. It's also the sort of beer that marketing creatives stereotypically drink. I'm Another Brit who assumed it was a foreign brand, although I'm not terribly keen on having corporate logos on my clothes so I don't tend to pay much attention to sports fashion brands like that.

With a few exceptions I couldn't tell you where most of them were from. The brand was so familiar that I assumed this post was going to be about the asterisk after new products added. Perhaps on the phenomenon of asterisks getting separated from the notes they're supposed to refer to as there doesn't appear to be anything on the bottom of the sign. February 6, am. I wondered about that. Despite or perhaps because of?

But what makes this brand cool or desirable? Is it a kind of down-market Louis Vuitton — its only aspirational quality being that its relatively high price has led to it being associated with wealth, quality and luxury — despite none of these properties being particularly characteristic of the product itself?

Is the clothing designed for use in wet weather? Not likely given that the core products seem to be T-shirts and hoodies. Superdry Website Original article by P. RocketNews24 Japanese. TOP » Australia.

Recently, our Japanese writer P. Sanjun was visiting Australia on official RocketNews24 business when he noticed something odd. Every now and then, he would spot a person with a T-shirt or bag with incomprehensible Japanese written on it. Image: Amazon The use of Japanese language, or some form of it, and references to the country struck the right note with people in the U.